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Does Your Business Understand the Difference Between Data and Information?

Monday, 23 March 2015

John Reilly

Technology

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IT requires several factors in order to function properly. First of all, it can’t exist without information, and this information can’t exist without data. Technology is what creates data so that your company can take advantage of changes in the industry and business environment. It might seem like a lot to take in, but understanding the flow of data is necessary for a business owner. Otherwise, you won’t be able to take advantage of it to jumpstart sales and profitability.

Granted, the difference between data and information is a bit difficult to understand in technical terms. Most businesses use these terms as if they are one and the same. While this is an acceptable practice in the industry, and it makes more sense to rationalize the two for marketing purposes, there’s still a significant difference between the two of them that should be understood by those who utilize technology.

In technical terms, data looks like a bunch of 1s and 0s in rapid succession. Naturally, this doesn’t make any sense to a human reading it; but to a machine that can interpret it, the data is able to take tangible form and compile the information we know and love that helps business owners make the best decisions for their organization.

This means that the process your business takes to collect data is exceedingly important. If the information isn’t accurate, there’s a chance that it can affect decisions when moving your business forward. The process of turning data into information is complicated, and there’s plenty of room for error. If even one part of this process is disrupted or weakened, the end result will reflect this.

The DIKW Pyramid makes it much easier to analyze and understand the process through which data is transformed.

dikw pyramid

Business 2 Community provides us with a salad metaphor to describe the DIKW pyramid levels:

Data: I have one item. The data displays a 1, not a zero.
Information: It’s a tomato. Now, we understand the item and its characteristics.
Knowledge: A tomato is a fruit. We can identify patterns in the information and apply them to the item.
Wisdom: Tomato is never added to a fruit salad. There is an underlying, commonly understood principle that governs the item’s purpose.

B2C explains further by claiming that “bad data costs time and effort, gives false impressions, results in poor forecasts, and devalues everything else in the continuum.” Therefore, it’s necessary that the data your business collects allows for accurate and efficient analysis. Otherwise, your choices won’t be of the highest quality possible, and they could affect the functionality of your business in the future.

On the other side of the coin, if your technology is operating at maximum efficiency, and your communications are properly planned and managed, the chances of your data being affected by leaks or corruption is significantly reduced. As shown by the DIKW pyramid, data is the foundation for a business. Without it, you cannot hope to continue. Infradapt can help your business ensure that your data is safe and available when you need it with our Backup and Disaster Recovery solution. Give us a call at 800.394.2301 to learn more.

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About the author

John Reilly

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John Reilly is Managing Partner at Infradapt, LLC. Prior to joining Infradapt, he was the President of Vital IT Solutions, Inc., where among other roles, he developed a methodology and approach for performing risk and compliance assessments.

Prior to Infradapt, Mr. Reilly founded Vital IT Solutions, Inc., Mr. Reilly worked with Expanets, Inc., as a Senior Converged Account Executive, specializing in VoIP and Security, and a Subject Matter Expert (SME) on HIPAA. His Expanets’ achievements included national Sales awards including Millionaire’s Club and pioneering VoIP deployments for regional clients.

Mr. Reilly also has direct work experience in the banking industry, where he worked in Sales and Management, and in manufacturing, where he worked as an Accountant. John earned his BS in Accounting at Gwynedd-Mercy College, while also studying Negotiation, Decision Making, and Creative Problem Solving. He holds a SANS GIAC security certification and is a member of the Philadelphia Chapter of InfraGard.

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SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT id FROM p3sae_assets WHERE parent_id = 0
SELECT id FROM p3sae_assets WHERE parent_id = 0
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT r.* FROM p3sae_rereplacer AS r WHERE r.published = 1 AND (r.area = 'component') ORDER BY r.ordering, r.id
SELECT r.* FROM p3sae_rereplacer AS r WHERE r.published = 1 AND (r.area = 'body') ORDER BY r.ordering, r.id
SELECT r.* FROM p3sae_rereplacer AS r WHERE r.published = 1 AND (r.area = 'everywhere') ORDER BY r.ordering, r.id
UPDATE `p3sae_session` SET `data` = 'joomla|s:1392:\"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\";' , `time` = '1713455215' WHERE `session_id` = '0cb021d6f40c94921764b064416eaeae'

66 Query Types Logged, Sorted by Occurrences.

SELECT Tables:

48 × SELECT `template` FROM `p3sae_template_styles`
19 × SELECT id FROM p3sae_assets
11 × SELECT * FROM p3sae_easyblog_post
10 × SELECT * FROM p3sae_easyblog_revisions
10 × SELECT * FROM `p3sae_easyblog_meta`
4 × SELECT r.* FROM p3sae_rereplacer AS r
4 × SELECT extension_id AS id, element AS "option", params, enabled FROM p3sae_extensions
3 × SELECT * FROM p3sae_easyblog_tag
2 × SELECT a.`id`, a.`title` FROM `p3sae_easyblog_post` AS `a`
2 × SELECT `id` FROM `p3sae_easyblog_post`
2 × SELECT * FROM `p3sae_easyblog_acl_group`
1 × SELECT * FROM p3sae_easyblog_meta
1 × SELECT COUNT(1) FROM `p3sae_easyblog_featured`
1 × SELECT a.*, (count(b.id) - 1) AS `depth` FROM `p3sae_easyblog_comment` AS a INNER JOIN `p3sae_easyblog_comment` AS b LEFT JOIN `p3sae_users` AS c ON a.`created_by` = c.`id`
1 × select * from `p3sae_easyblog_meta`
1 × select `a`.`id` as `cat_fg_id`, `a`.`category_id` as `cat_fg_category_id`, `a`.`group_id` as `cat_fg_group_id`, `fg`.`id` as `fg_id`, `fg`.`title` as `fg_title`, `fg`.`description` as `fg_description`, `fg`.`created` as `fg_created`, `fg`.`state` as `fg_state`, `fg`.`read` as `fg_read`, `fg`.`write` as `fg_write`, `fg`.`params` as `fg_params`, `f`.`id` as `f_id`, `f`.`group_id` as `f_group_id`, `f`.`title` as `f_title`, `f`.`help` as `f_help`, `f`.`state` as `f_state`, `f`.`required` as `f_required`, `f`.`type` as `f_type`, `f`.`params` as `f_params`, `f`.`created` as `f_created`, `f`.`options` as `f_options`, `fv`.`id` as `fv_id`, `fv`.`field_id` as `fv_field_id`, `fv`.`post_id` as `fv_post_id`, `fv`.`value` as `fv_value` from `p3sae_easyblog_category_fields_groups` as a inner join `p3sae_easyblog_post_category` as p on `a`.`category_id` = `p`.`category_id` inner join `p3sae_easyblog_fields_groups` as fg on `a`.`group_id` = `fg`.`id` inner join `p3sae_easyblog_fields` as f on `fg`.`id` = `f`.`group_id` left join `p3sae_easyblog_fields_values` as fv on `fv`.`field_id` = `f`.`id` and `fv`.`post_id` = `p`.`post_id`
1 × select a.* from `p3sae_easyblog_revisions` as a
1 × select u.*, e.`id` as `eb_id`, e.`nickname`, e.`avatar`, e.`description`, e.`url`, e.`params` as `eb_params`, e.`published` as `eb_published`, e.`title` as `eb_title`, e.`biography`, e.`permalink`, e.`custom_css` from `p3sae_users` as u left join `p3sae_easyblog_users` as e ON u.`id` = e.`id`
1 × SELECT * FROM `p3sae_users`
1 × SELECT `g`.`id`,`g`.`title` FROM `p3sae_usergroups` AS g INNER JOIN `p3sae_user_usergroup_map` AS m ON m.group_id = g.id
1 × SELECT COUNT(1) FROM `p3sae_easyblog_comment`
1 × SELECT `key`,`value` FROM `p3sae_easyblog_post_assets`
1 × SELECT `id` FROM `p3sae_menu`
1 × select `id` FROM `p3sae_easyblog_adsense`
1 × SELECT * FROM p3sae_easyblog_adsense
1 × SELECT m.id, m.title, m.module, m.position, m.content, m.showtitle, m.params, mm.menuid FROM p3sae_modules AS m LEFT JOIN p3sae_modules_menu AS mm ON mm.moduleid = m.id LEFT JOIN p3sae_extensions AS e ON e.element = m.module AND e.client_id = m.client_id
1 × SELECT SQL_CALC_FOUND_ROWS a.`id` AS key1, a.*, ifnull(f.`id`, 0) as `featured` FROM `p3sae_easyblog_post` AS a LEFT JOIN `p3sae_easyblog_featured` AS f ON a.`id` = f.`content_id` AND f.`type` = 'post'
1 × select a.*, b.`post_id` from `p3sae_easyblog_tag` as a inner join `p3sae_easyblog_post_tag` as b on a.`id` = b.`tag_id`
1 × SELECT a.* FROM `p3sae_easyblog_fields` AS a INNER JOIN `p3sae_easyblog_category_fields_groups` AS b ON a.`group_id`= b.`group_id`
1 × SELECT `group_id` FROM `p3sae_user_usergroup_map`
1 × SELECT COUNT(1) FROM (SELECT a.*, (count(b.id) - 1) AS `depth` FROM `p3sae_easyblog_comment` AS a INNER JOIN `p3sae_easyblog_comment` AS b LEFT JOIN `p3sae_users` AS c ON a.`created_by` = c.`id`
1 × SELECT `group_id` FROM `p3sae_easyblog_category_fields_groups`
1 × SELECT COUNT(1) as `voted`, `uid` FROM `p3sae_easyblog_ratings`
1 × SELECT `source`,`keepurlparams` FROM `p3sae_admintools_redirects`
1 × SELECT * FROM `p3sae_admintools_ipautoban`
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM p3sae_menu AS m LEFT JOIN p3sae_extensions AS e ON m.component_id = e.extension_id
1 × SELECT * FROM p3sae_easyblog_configs
1 × SELECT * FROM `p3sae_easyblog_acl`
1 × SELECT `value` FROM `p3sae_admintools_storage`
1 × SELECT `query` FROM `p3sae_admintools_wafexceptions`
1 × SELECT `session_id` FROM `p3sae_session`
1 × SELECT b.id FROM p3sae_usergroups AS a LEFT JOIN p3sae_usergroups AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT id, rules FROM `p3sae_viewlevels
1 × SELECT folder AS type, element AS name, params FROM p3sae_extensions
1 × SELECT * FROM p3sae_languages
1 × SELECT id, home, template, s.params FROM p3sae_template_styles as s LEFT JOIN p3sae_extensions as e ON e.element=s.template AND e.type='template' AND e.client_id=s.client_id
1 × SELECT `data` FROM `p3sae_session`
1 × SELECT b.rules FROM p3sae_assets AS a LEFT JOIN p3sae_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT AVG(`value`) AS `ratings` ,COUNT(1) AS `total` ,`uid` FROM `p3sae_easyblog_ratings` AS a
1 × SELECT a.* FROM `p3sae_easyblog_comment` AS a
1 × SELECT a.`post_id`, COUNT(1) AS `count` FROM `p3sae_easyblog_comment` AS a
1 × SELECT a.rules FROM p3sae_assets AS a
1 × SELECT * FROM `p3sae_menu`
1 × SELECT `id` FROM `p3sae_easyblog_mailq`
1 × SELECT * FROM `p3sae_easyblog_post`
1 × SELECT id, created_by FROM`p3sae_easyblog_post`
1 × SELECT * FROM `p3sae_easyblog_uploader_tmp`
1 × select a.*, b.`post_id`, b.`primary` from `p3sae_easyblog_category` as a inner join `p3sae_easyblog_post_category` as b on a.`id` = b.`category_id`

OTHER Tables:

1 × SHOW FULL COLUMNS FROM `p3sae_users
1 × UPDATE p3sae_easyblog_post SET `hits` = (`hits` + 1)
1 × UPDATE `p3sae_session` SET `data` = 'joomla|s:1392:\"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\";' , `time` = '1713455215'
1 × SHOW FULL COLUMNS FROM `p3sae_assets
1 × delete a, b from `p3sae_easyblog_post` as a inner join `p3sae_easyblog_revisions` as b on a.`id` = b.`post_id`
1 × INSERT INTO `p3sae_session` (`session_id`, `client_id`, `time`) VALUES ('0cb021d6f40c94921764b064416eaeae', 0, '1713455215'
1 × DELETE FROM `p3sae_easyblog_mailq`
1 × DELETE FROM `p3sae_session`

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170 Queries Logged

66 Query Types Logged, Sorted by Occurrences.

SELECT Tables:

OTHER Tables: