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Make the Ultimate Commitment to Your Brand With a Tattoo [Video]

Monday, 12 October 2015

John Reilly

Miscellaneous

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How do you feel about your company’s logo? You should be proud of it. After all, it represents your hard work, blood, sweat, and tears. Here’s the ultimate question: are you proud enough of your logo to have it tattooed on your body? Some business people are actually doing this, and their reasoning may surprise you.

You Can’t Be Serious?
You better believe it. Tattoo marketing is as real as the skin that it’s scarring for life. If you’re skeptical, then go to New York and talk with one of the seventy employees of Rapid Reality to show you their ink. They’ll happily roll up their sleeve or pant leg to reveal a permanent tattoo of their company’s logo.

Would a 15 percent lifetime raise be enough to convince someone on your team to become a “brand ambassador” for your company? Before you scoff at the idea, consider the fact that you’re getting a permanent billboard out the deal; it’s hard to put a price on that.

Tattoos: A Painful Way to Get Results
Unlike an online advertising campaign which can be measured in clicks and leads generated, it’s a little more tricky to know for sure how effective a tattoo is when it comes to increasing sales revenue. Although, one thing you can know for certain is that a tattoo of your company’s logo will certainly generate buzz and be a good conversation starter regarding your business.

At least, that’s the idea behind Rapid Realty inking their salespeople--the very people who are tasked with finding ways to talk about their job in as many conversations as possible. Think about it: at a party, a person asks one of your inked sales representatives, “Hey, what’s that tattoo about?” Boom. That just opened the door to a sale and the fifteen percent raise just paid for itself!

Other benefits to making tattoos a normal part of your business model are:

Employee retention (they’ll think twice about leaving if your organization is permanently represented on their body).
You can find out which employees are the most loyal--or the most desperate for a pay raise.
And you’ll gain the reputation for being the roughest, toughest company in your industry. Depending on what your business does, having such a reputation could bode well for sales, and competitors will think twice about messing with you.

Just Try Not to Look Desperate
Using tattoos to spread the word about your business can be a fun and outside-the-box way to approach marketing, but there’s a right and a wrong way to go about it. Rapid Realty is doing it right, Mitt Romney did it wrong during his 2012 US presidential campaign. In order to generate some buzz about his candidacy, the Romney campaign paid one Eric Hartsburg $5,000 to get their campaign logo tattooed... on Hartsburg’s face. Yep:

Laugh as you may, but this marketing stunt made national headlines, which is a pretty good purchase for $5,000. However, in the end, Romney lost the election, perhaps because the face tattoo was in poor taste.

What do you think about tattoos? Would you consider getting your company’s logo tattooed on your body? What do you think it would take for your staff to become “tattooed brand ambassadors” for your business? Share your thoughts in the comments.

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About the author

John Reilly

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John Reilly is Managing Partner at Infradapt, LLC. Prior to joining Infradapt, he was the President of Vital IT Solutions, Inc., where among other roles, he developed a methodology and approach for performing risk and compliance assessments.

Prior to Infradapt, Mr. Reilly founded Vital IT Solutions, Inc., Mr. Reilly worked with Expanets, Inc., as a Senior Converged Account Executive, specializing in VoIP and Security, and a Subject Matter Expert (SME) on HIPAA. His Expanets’ achievements included national Sales awards including Millionaire’s Club and pioneering VoIP deployments for regional clients.

Mr. Reilly also has direct work experience in the banking industry, where he worked in Sales and Management, and in manufacturing, where he worked as an Accountant. John earned his BS in Accounting at Gwynedd-Mercy College, while also studying Negotiation, Decision Making, and Creative Problem Solving. He holds a SANS GIAC security certification and is a member of the Philadelphia Chapter of InfraGard.

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SELECT * FROM p3sae_easyblog_post WHERE `id` = '358'
SELECT id FROM p3sae_assets WHERE parent_id = 0
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT id FROM p3sae_assets WHERE parent_id = 0
SELECT id FROM p3sae_assets WHERE parent_id = 0
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT `template` FROM `p3sae_template_styles` WHERE `home`='1' AND `client_id`='0'
SELECT r.* FROM p3sae_rereplacer AS r WHERE r.published = 1 AND (r.area = 'component') ORDER BY r.ordering, r.id
SELECT r.* FROM p3sae_rereplacer AS r WHERE r.published = 1 AND (r.area = 'body') ORDER BY r.ordering, r.id
SELECT r.* FROM p3sae_rereplacer AS r WHERE r.published = 1 AND (r.area = 'everywhere') ORDER BY r.ordering, r.id
UPDATE `p3sae_session` SET `data` = 'joomla|s:1392:\"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\";' , `time` = '1713436531' WHERE `session_id` = 'fbc18f1d558b22e4389e95a37813bfd7'

65 Query Types Logged, Sorted by Occurrences.

SELECT Tables:

48 × SELECT `template` FROM `p3sae_template_styles`
19 × SELECT id FROM p3sae_assets
11 × SELECT * FROM p3sae_easyblog_post
10 × SELECT * FROM p3sae_easyblog_revisions
10 × SELECT * FROM `p3sae_easyblog_meta`
4 × SELECT r.* FROM p3sae_rereplacer AS r
4 × SELECT extension_id AS id, element AS "option", params, enabled FROM p3sae_extensions
3 × SELECT * FROM p3sae_easyblog_tag
2 × SELECT a.`id`, a.`title` FROM `p3sae_easyblog_post` AS `a`
2 × SELECT `id` FROM `p3sae_easyblog_post`
2 × SELECT * FROM `p3sae_easyblog_acl_group`
1 × SELECT * FROM p3sae_easyblog_meta
1 × SELECT COUNT(1) FROM `p3sae_easyblog_featured`
1 × SELECT a.*, (count(b.id) - 1) AS `depth` FROM `p3sae_easyblog_comment` AS a INNER JOIN `p3sae_easyblog_comment` AS b LEFT JOIN `p3sae_users` AS c ON a.`created_by` = c.`id`
1 × select * from `p3sae_easyblog_meta`
1 × select `a`.`id` as `cat_fg_id`, `a`.`category_id` as `cat_fg_category_id`, `a`.`group_id` as `cat_fg_group_id`, `fg`.`id` as `fg_id`, `fg`.`title` as `fg_title`, `fg`.`description` as `fg_description`, `fg`.`created` as `fg_created`, `fg`.`state` as `fg_state`, `fg`.`read` as `fg_read`, `fg`.`write` as `fg_write`, `fg`.`params` as `fg_params`, `f`.`id` as `f_id`, `f`.`group_id` as `f_group_id`, `f`.`title` as `f_title`, `f`.`help` as `f_help`, `f`.`state` as `f_state`, `f`.`required` as `f_required`, `f`.`type` as `f_type`, `f`.`params` as `f_params`, `f`.`created` as `f_created`, `f`.`options` as `f_options`, `fv`.`id` as `fv_id`, `fv`.`field_id` as `fv_field_id`, `fv`.`post_id` as `fv_post_id`, `fv`.`value` as `fv_value` from `p3sae_easyblog_category_fields_groups` as a inner join `p3sae_easyblog_post_category` as p on `a`.`category_id` = `p`.`category_id` inner join `p3sae_easyblog_fields_groups` as fg on `a`.`group_id` = `fg`.`id` inner join `p3sae_easyblog_fields` as f on `fg`.`id` = `f`.`group_id` left join `p3sae_easyblog_fields_values` as fv on `fv`.`field_id` = `f`.`id` and `fv`.`post_id` = `p`.`post_id`
1 × select a.* from `p3sae_easyblog_revisions` as a
1 × select u.*, e.`id` as `eb_id`, e.`nickname`, e.`avatar`, e.`description`, e.`url`, e.`params` as `eb_params`, e.`published` as `eb_published`, e.`title` as `eb_title`, e.`biography`, e.`permalink`, e.`custom_css` from `p3sae_users` as u left join `p3sae_easyblog_users` as e ON u.`id` = e.`id`
1 × SELECT * FROM `p3sae_users`
1 × SELECT `g`.`id`,`g`.`title` FROM `p3sae_usergroups` AS g INNER JOIN `p3sae_user_usergroup_map` AS m ON m.group_id = g.id
1 × SELECT COUNT(1) FROM `p3sae_easyblog_comment`
1 × SELECT `key`,`value` FROM `p3sae_easyblog_post_assets`
1 × SELECT `id` FROM `p3sae_menu`
1 × select `id` FROM `p3sae_easyblog_adsense`
1 × SELECT * FROM p3sae_easyblog_adsense
1 × SELECT m.id, m.title, m.module, m.position, m.content, m.showtitle, m.params, mm.menuid FROM p3sae_modules AS m LEFT JOIN p3sae_modules_menu AS mm ON mm.moduleid = m.id LEFT JOIN p3sae_extensions AS e ON e.element = m.module AND e.client_id = m.client_id
1 × SELECT SQL_CALC_FOUND_ROWS a.`id` AS key1, a.*, ifnull(f.`id`, 0) as `featured` FROM `p3sae_easyblog_post` AS a LEFT JOIN `p3sae_easyblog_featured` AS f ON a.`id` = f.`content_id` AND f.`type` = 'post'
1 × select a.*, b.`post_id` from `p3sae_easyblog_tag` as a inner join `p3sae_easyblog_post_tag` as b on a.`id` = b.`tag_id`
1 × SELECT a.* FROM `p3sae_easyblog_fields` AS a INNER JOIN `p3sae_easyblog_category_fields_groups` AS b ON a.`group_id`= b.`group_id`
1 × SELECT `group_id` FROM `p3sae_user_usergroup_map`
1 × SELECT COUNT(1) FROM (SELECT a.*, (count(b.id) - 1) AS `depth` FROM `p3sae_easyblog_comment` AS a INNER JOIN `p3sae_easyblog_comment` AS b LEFT JOIN `p3sae_users` AS c ON a.`created_by` = c.`id`
1 × SELECT `group_id` FROM `p3sae_easyblog_category_fields_groups`
1 × SELECT COUNT(1) as `voted`, `uid` FROM `p3sae_easyblog_ratings`
1 × SELECT `source`,`keepurlparams` FROM `p3sae_admintools_redirects`
1 × SELECT * FROM `p3sae_admintools_ipautoban`
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM p3sae_menu AS m LEFT JOIN p3sae_extensions AS e ON m.component_id = e.extension_id
1 × SELECT * FROM p3sae_easyblog_configs
1 × SELECT * FROM `p3sae_easyblog_acl`
1 × SELECT `value` FROM `p3sae_admintools_storage`
1 × SELECT `query` FROM `p3sae_admintools_wafexceptions`
1 × SELECT `session_id` FROM `p3sae_session`
1 × SELECT b.id FROM p3sae_usergroups AS a LEFT JOIN p3sae_usergroups AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT id, rules FROM `p3sae_viewlevels
1 × SELECT folder AS type, element AS name, params FROM p3sae_extensions
1 × SELECT * FROM p3sae_languages
1 × SELECT id, home, template, s.params FROM p3sae_template_styles as s LEFT JOIN p3sae_extensions as e ON e.element=s.template AND e.type='template' AND e.client_id=s.client_id
1 × SELECT `data` FROM `p3sae_session`
1 × SELECT b.rules FROM p3sae_assets AS a LEFT JOIN p3sae_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT AVG(`value`) AS `ratings` ,COUNT(1) AS `total` ,`uid` FROM `p3sae_easyblog_ratings` AS a
1 × SELECT a.* FROM `p3sae_easyblog_comment` AS a
1 × SELECT a.`post_id`, COUNT(1) AS `count` FROM `p3sae_easyblog_comment` AS a
1 × SELECT a.rules FROM p3sae_assets AS a
1 × SELECT * FROM `p3sae_menu`
1 × SELECT `id` FROM `p3sae_easyblog_mailq`
1 × SELECT * FROM `p3sae_easyblog_post`
1 × SELECT id, created_by FROM`p3sae_easyblog_post`
1 × SELECT * FROM `p3sae_easyblog_uploader_tmp`
1 × select a.*, b.`post_id`, b.`primary` from `p3sae_easyblog_category` as a inner join `p3sae_easyblog_post_category` as b on a.`id` = b.`category_id`

OTHER Tables:

1 × UPDATE p3sae_easyblog_post SET `hits` = (`hits` + 1)
1 × UPDATE `p3sae_session` SET `data` = 'joomla|s:1392:\"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\";' , `time` = '1713436531'
1 × SHOW FULL COLUMNS FROM `p3sae_users
1 × SHOW FULL COLUMNS FROM `p3sae_assets
1 × DELETE FROM `p3sae_easyblog_mailq`
1 × delete a, b from `p3sae_easyblog_post` as a inner join `p3sae_easyblog_revisions` as b on a.`id` = b.`post_id`
1 × INSERT INTO `p3sae_session` (`session_id`, `client_id`, `time`) VALUES ('fbc18f1d558b22e4389e95a37813bfd7', 0, '1713436530'

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169 Queries Logged

65 Query Types Logged, Sorted by Occurrences.

SELECT Tables:

OTHER Tables: