It’s the time of year when we reflect on scary things. For an IT company, it doesn’t get much scarier than an organization’s network getting slammed with a malicious computer virus. There are a variety of really bad viruses out there, each one with its own unique ability to cause some scary results. The way we see it, each computer virus is kind of like a classic monster.
How do you feel about your company’s logo? You should be proud of it. After all, it represents your hard work, blood, sweat, and tears. Here’s the ultimate question: are you proud enough of your logo to have it tattooed on your body? Some business people are actually doing this, and their reasoning may surprise you.
You Can’t Be Serious?
You better believe it. Tattoo marketing is as real as the skin that it’s scarring for life. If you’re skeptical, then go to New York and talk with one of the seventy employees of Rapid Reality to show you their ink. They’ll happily roll up their sleeve or pant leg to reveal a permanent tattoo of their company’s logo.
Would a 15 percent lifetime raise be enough to convince someone on your team to become a “brand ambassador” for your company? Before you scoff at the idea, consider the fact that you’re getting a permanent billboard out the deal; it’s hard to put a price on that.
Tattoos: A Painful Way to Get Results
Unlike an online advertising campaign which can be measured in clicks and leads generated, it’s a little more tricky to know for sure how effective a tattoo is when it comes to increasing sales revenue. Although, one thing you can know for certain is that a tattoo of your company’s logo will certainly generate buzz and be a good conversation starter regarding your business.
At least, that’s the idea behind Rapid Realty inking their salespeople--the very people who are tasked with finding ways to talk about their job in as many conversations as possible. Think about it: at a party, a person asks one of your inked sales representatives, “Hey, what’s that tattoo about?” Boom. That just opened the door to a sale and the fifteen percent raise just paid for itself!
Other benefits to making tattoos a normal part of your business model are:
Just Try Not to Look Desperate
Using tattoos to spread the word about your business can be a fun and outside-the-box way to approach marketing, but there’s a right and a wrong way to go about it. Rapid Realty is doing it right, Mitt Romney did it wrong during his 2012 US presidential campaign. In order to generate some buzz about his candidacy, the Romney campaign paid one Eric Hartsburg $5,000 to get their campaign logo tattooed... on Hartsburg’s face. Yep:
Laugh as you may, but this marketing stunt made national headlines, which is a pretty good purchase for $5,000. However, in the end, Romney lost the election, perhaps because the face tattoo was in poor taste.
What do you think about tattoos? Would you consider getting your company’s logo tattooed on your body? What do you think it would take for your staff to become “tattooed brand ambassadors” for your business? Share your thoughts in the comments.
When you store your data in the cloud, you assume it will be safe and that nothing bad will happen to it. But what if the real clouds hovering above your virtual cloud are literally full of lightning? Google experienced this last month when one of its data centers in Belgium fell to the wrath of Zeus.
With the United States’ Presidential election ramping up, it’s hard to go anywhere without seeing Hillary Clinton’s face. The former U.S. secretary of state and first lady, Clinton is making her second attempt at the Presidency. She has gained some negative attention recently in regards to emails she had sent from a personal email address when she was the United States’ top diplomat and it’s opened up some questions about data security at the highest reaches of government.
Human ingenuity never ceases to amaze us. This whole information technology revolution has pushed access to information to levels that any person that lived before the advent of the computer could never have imagined. What’s more, the establishment of the Internet of Things has made it so humans even have remote access to the goods they own. So when we first saw the technological marvel that KFC had in store for the Canadian chicken consumers, we weren’t so shocked as excited that we’ve reached the next step in humanity’s trek into the future.
Who remembers seeing Jurassic Park in theaters in 1993? By now, the dinosaur flick is ancient history, but with Jurassic World hitting theaters today, you might have huge lizards on the brain. What does this have to do with technology? Well, researchers in Kenya are using 3D scanning and printing to preserve fossils, so the real ones can be safely removed from hazardous weather conditions in the Turkana Basin.
There’s no doubt that smartphones are one of the greatest achievements in modern technology. Compared to computers from several years ago, the average smartphone is vastly more powerful. Coupled with mobility, the smartphone is a productivity machine that helps you get more done in your day. Despite these advantages, you might be a little too attached to your device.
The road down entrepreneurialism is a long and twisted path, full of pitfalls that can lead you astray. However, there’s one companion who will never forsake you, and that’s your morning cup of coffee. While you might feel like you can’t get anything done without your morning caffeine fix, it can be holding you back from achieving your maximum productivity.